{"id":7956,"date":"2025-12-04T17:58:10","date_gmt":"2025-12-04T17:58:10","guid":{"rendered":"https:\/\/theeaglenews.co.in\/?p=7956"},"modified":"2025-12-04T17:58:10","modified_gmt":"2025-12-04T17:58:10","slug":"uk-government-announces-new-measures-to-reduce-child-poverty-and-cut-costs-for-families-on-infant-formula","status":"publish","type":"post","link":"https:\/\/theeaglenews.co.in\/?p=7956","title":{"rendered":"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0"},"content":{"rendered":"
<\/div>

UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.<\/h1>\n

 <\/p>\n

London:<\/p>\n

 <\/p>\n

In a major step toward reducing child poverty and easing financial pressure on new parents, the UK Government has introduced a series of measures aimed at lowering the cost of infant formula and improving nationwide breastfeeding and infant feeding support.<\/p>\n

Under the new policy, parents will be able to choose lower-priced infant formula products, all of which meet required nutritional standards, without being misled by packaging claims or marketing tactics. The government aims to put hundreds of pounds back into the pockets of families by ensuring greater transparency and fairness in the infant formula market. Parents will also now be able to benefit from supermarket loyalty schemes, which were previously restricted for some formula products.<\/p>\n

Alongside these pricing reforms, the government is investing \u00a318.5 million this year in infant feeding and breastfeeding services through the Family Hubs and Start for Life programme. This funding supports 75 local authorities in England with the highest levels of deprivation and is designed to improve health outcomes, early childhood nutrition, and reduce inequalities among children and families.<\/p>\n

To strengthen nationwide support, the National Breastfeeding Helpline has been expanded to provide 24\/7 assistance for families across the UK, ensuring help is available at any time for new mothers and caregivers seeking guidance.<\/p>\n

Health and Social Care Secretary Wes Streeting emphasised that parents should not be misled by formula manufacturers\u2019 marketing strategies.<\/p>\n

\u201cNew parents want the best for their baby, and it\u2019s wrong that vague on-pack messages are leaving families out of pocket for an essential product,\u201d Streeting said. He criticised manufacturers for packaging products in ways that exploit the instincts of new parents, reaffirming the government\u2019s commitment to consumer protection and affordability.<\/p>\n

\u201cThese new measures mean parents will have confidence in the formula they are buying, no matter the price,\u201d he added. \u201cThis will put hundreds of pounds back into the pockets of parents\u2026 and is just one of the ways this government will end child poverty.\u201d<\/p>\n

The government is also considering further enforcement measures and will work closely with devolved administrations and local authorities to update guidance on how infant formula products are marketed.<\/p>\n

The UK Government, Scottish Government, Welsh Government, Food Standards Scotland, the Department of Health, and the Food Standards Agency in Northern Ireland will continue to collaborate on this package of measures. They plan to keep the reforms under review and evaluate whether additional actions are needed in the future.<\/p>\n

The government\u2019s initiative marks a significant push toward improving affordability, supporting early childhood nutrition, and advancing the broader mission of eliminating child poverty across the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"

UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.   London:   In a major step toward […]<\/p>\n

<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-7956","post","type-post","status-publish","format-standard","hentry","category-latest-news","category-world-news"],"yoast_head":"\nUK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0 - The Eagle News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theeaglenews.co.in\/?p=7956\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0 - The Eagle News\" \/>\n<meta property=\"og:description\" content=\"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.   London:   In a major step toward […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theeaglenews.co.in\/?p=7956\" \/>\n<meta property=\"og:site_name\" content=\"The Eagle News\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-04T17:58:10+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theeaglenews.co.in\/?p=7956\",\"url\":\"https:\/\/theeaglenews.co.in\/?p=7956\",\"name\":\"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0 - The Eagle News\",\"isPartOf\":{\"@id\":\"https:\/\/theeaglenews.co.in\/#website\"},\"datePublished\":\"2025-12-04T17:58:10+00:00\",\"dateModified\":\"2025-12-04T17:58:10+00:00\",\"author\":{\"@id\":\"https:\/\/theeaglenews.co.in\/#\/schema\/person\/836b23196d8cf2a3340a0b6adb2d2cf4\"},\"breadcrumb\":{\"@id\":\"https:\/\/theeaglenews.co.in\/?p=7956#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theeaglenews.co.in\/?p=7956\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theeaglenews.co.in\/?p=7956#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theeaglenews.co.in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theeaglenews.co.in\/#website\",\"url\":\"https:\/\/theeaglenews.co.in\/\",\"name\":\"The Eagle News\",\"description\":\"Eagle News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theeaglenews.co.in\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/theeaglenews.co.in\/#\/schema\/person\/836b23196d8cf2a3340a0b6adb2d2cf4\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theeaglenews.co.in\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b3813785621535057fd2f3870ecafe9dc3e7307140c68da3e0427080f45c50e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b3813785621535057fd2f3870ecafe9dc3e7307140c68da3e0427080f45c50e6?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/theeaglenews.in\"],\"url\":\"https:\/\/theeaglenews.co.in\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0 - The Eagle News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theeaglenews.co.in\/?p=7956","og_locale":"en_US","og_type":"article","og_title":"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0 - The Eagle News","og_description":"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.   London:   In a major step toward […]","og_url":"https:\/\/theeaglenews.co.in\/?p=7956","og_site_name":"The Eagle News","article_published_time":"2025-12-04T17:58:10+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/theeaglenews.co.in\/?p=7956","url":"https:\/\/theeaglenews.co.in\/?p=7956","name":"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0 - The Eagle News","isPartOf":{"@id":"https:\/\/theeaglenews.co.in\/#website"},"datePublished":"2025-12-04T17:58:10+00:00","dateModified":"2025-12-04T17:58:10+00:00","author":{"@id":"https:\/\/theeaglenews.co.in\/#\/schema\/person\/836b23196d8cf2a3340a0b6adb2d2cf4"},"breadcrumb":{"@id":"https:\/\/theeaglenews.co.in\/?p=7956#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theeaglenews.co.in\/?p=7956"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/theeaglenews.co.in\/?p=7956#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theeaglenews.co.in\/"},{"@type":"ListItem","position":2,"name":"UK Government Announces New Measures to Reduce Child Poverty and Cut Costs for Families on Infant Formula.\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/theeaglenews.co.in\/#website","url":"https:\/\/theeaglenews.co.in\/","name":"The Eagle News","description":"Eagle News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theeaglenews.co.in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/theeaglenews.co.in\/#\/schema\/person\/836b23196d8cf2a3340a0b6adb2d2cf4","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theeaglenews.co.in\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b3813785621535057fd2f3870ecafe9dc3e7307140c68da3e0427080f45c50e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b3813785621535057fd2f3870ecafe9dc3e7307140c68da3e0427080f45c50e6?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/theeaglenews.in"],"url":"https:\/\/theeaglenews.co.in\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=\/wp\/v2\/posts\/7956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7956"}],"version-history":[{"count":1,"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=\/wp\/v2\/posts\/7956\/revisions"}],"predecessor-version":[{"id":7957,"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=\/wp\/v2\/posts\/7956\/revisions\/7957"}],"wp:attachment":[{"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theeaglenews.co.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}