IEPFA and IPPB Launch Phase 2 of “Niveshak Didi” to Empower Rural Women with Financial Literacy.
New Delhi:
In a major step towards enhancing financial inclusion, the Investor Education and Protection Fund Authority (IEPFA), under the Ministry of Corporate Affairs, and India Post Payments Bank (IPPB), under the Department of Posts, have signed a Memorandum of Agreement (MoA) to launch Phase 2 of the “Niveshak Didi” initiative. This partnership seeks to broaden financial literacy among rural women, particularly in underserved regions, through grassroots mobilization and community-driven education.
“Niveshak Didi” aims to train women postal workers and community leaders to become financial educators in their respective localities. During Phase 1, the program reached over 55,000 beneficiaries, with a significant 60% being female participants, largely from rural areas. The initiative has proven successful in its outreach, and Phase 2 will expand this impact by deploying over 4,000 financial literacy camps across India, engaging almost 40,000 women postal workers as Niveshak Didis.
Lt Col Aditya Sinha (Retd.), General Manager of IEPFA, emphasized that the initiative goes beyond traditional campaigns, fostering a grassroots movement that brings financial knowledge directly to remote communities. He noted that empowering women with financial literacy will create long-term benefits for families and communities.
Gursharan Rai Bansal, Chief General Manager & CSMO of IPPB, highlighted the role of women as natural influencers in their communities. He stated that by providing women with the right financial tools and knowledge, the initiative not only empowers them but also drives positive change within their communities.
The Niveshak Didi initiative is part of IEPFA’s larger mission to promote financial literacy and protect investors in India, ensuring that people in rural and underserved areas are well-equipped to make informed financial decisions. The partnership with IPPB also aligns with the bank’s commitment to provide accessible and affordable banking services to the most remote corners of the country.
