India Introduces Ecomark Rules to Foster Sustainable Consumption and Production.

New Delhi:

The Ministry of Environment, Forest and Climate Change has officially notified the Ecomark Rules under the ‘Lifestyle for Environment’ (LiFE) initiative, aimed at promoting sustainable consumption and eco-friendly production. This new scheme replaces the original Ecomark initiative from 1991 and aligns with Prime Minister Narendra Modi’s vision for environmental sustainability.

The Ecomark Scheme seeks to enhance the demand for environmentally friendly products by establishing strict environmental standards for accreditation. It emphasizes lower energy consumption, resource efficiency, and the principles of a circular economy. By ensuring accurate labeling, the scheme aims to prevent misleading information and build consumer awareness regarding environmental issues.

The Central Pollution Control Board (CPCB) will implement the Ecomark Scheme in partnership with the Bureau of Indian Standards (BIS), marking a significant step towards promoting sustainable lifestyles in India. The initiative is designed to motivate manufacturers to adopt greener production methods while encouraging consumers to make informed choices that align with global sustainability goals.